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Is Facebook Sponsored Search A PPC Game Changer?
Facebook has really been stepping up their ad game since they went public earlier this year. Just this week, they rolled out a new advertising format: Facebook Sponsored Search. This new ad format...
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How To Get AdWords Seller Ratings In Your PPC Ads
If you’ve done any e-commerce searching in the last year or so, chances are you’ve come across an AdWords ad with some visible star ratings. Maybe a little something like this: The official...
View ArticleGoogle Shopping Paid Placement – Early Results
If you’ve been listing data feeds on Froogle Google Product Search Google Merchant Center Google Shopping over the last couple of years, you’re probably aware of the big, big change they have been...
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AdWords Scripts: The Best New Tool In AdWords
Whenever I go to a conference, I make it my goal to come back with at least one great new idea or tool. And man, was SMX full of them. But by far, my favorite new thing from the conference was...
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Optimizing AdWords Product Listing Ads
In case you haven’t figured it out by now, I’m kind of in love with AdWords Product Listing ads. Right now, you can get a pretty decent cost per conversion at a much lower CPC than what you’ll normally...
View ArticleKeyword Relevance Versus Search Intent
Everybody knows the importance of keyword research when launching any new PPC campaign. But there’s one huge mistake that I have seen time and time again regarding selection. Lots of folks try to...
View ArticleBuilding Long-Tail PPC Ad Groups
You’ve probably heard a lot of buzz about traffic on the “long tail.” For the uninitiated, this is merely a description of the traffic that occurs on a wide variety of uncommonly used keywords. Think...
View ArticleLooking Back On PPC Versus SEO In 2012
The PPC vs. SEO debate is something that has been raging since you could start paying for placement on search results. And with search engine algorithms and paid search platforms each becoming more...
View ArticlePPC Without Pity’s Best of 2012
Well, it has certainly been a great year for me, and by extension, PPC Without Pity. The beginning of last year marked a major jump for me in my career as I moved into a management role at...
View ArticleAdventures In PPC Geotargeting
I’m two weeks in to a new job, and due to the nature of our business I’m having to dust off my geotargeting skills. At my last gig we were a national e-commerce retailer, so geotargeting didn’t matter...
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